We are looking for you

Area Manager NL (38h)

Lijnden / Hybride

Are you an enthusiastic and commercially driven Area Manager who knows how to build strong customer relationships and turn opportunities into results? At Rino&Pelle, we are strengthening our sales team and looking for someone who can elevate our brand presence and market position within the Dutch market. As a true brand ambassador, you effortlessly connect with customers and provide strategic, well-informed buying advice.

With a sharp analytical mindset, you identify trends, analyse sales performance and translate insights into concrete growth opportunities. You also bring experience with shop-in-shop concepts and understand how to successfully set up, manage and optimise them to increase visibility and drive sell-through. In this role, you’ll have the space to make a meaningful impact and contribute your expertise to the future of Rino & Pelle.

Your role

As an Area Manager Netherlands at Rino & Pelle, you will play a key commercial role in managing and expanding your customer portfolio, strengthening relationships throughout the year and representing our brand both in the showroom and on the road. You combine strong relationship-building with analytical insight, ensuring customers receive strategic buying advice, optimal stock levels and the support they need to grow. With your experience in shop-in-shop concepts, you help increase visibility, consistency and sales performance across multiple points of sale, directly contributing to the growth and presence of Rino&Pelle in the Dutch market.

Your responsibilities
• Selling our collections from the showroom in Lijnden
• Visiting customers outside the main sales periods
• Building and maintaining strong, personal relationships with retailers
• Proactively managing customer stock levels using digital sales tools such as Smart Replenishment
• Managing, monitoring and optimising current and future shop-in-shop concepts

Your profile
• Completed commercial education and/or a relevant retail or fashion-related study
• Several years of experience in Area Management or Sales
• Strategic and highly organised, with strong communication skills
• A team player with a high willingness to travel within the Netherlands
• Excellent analytical skills
• In possession of a driver’s licence and living in the Netherlands
• A plus: experience with shop-in-shop concepts

What we offer
• A varied role in Area Management – Sales within a fast-growing fashion brand
• Plenty of room for initiative, entrepreneurship and responsibility
• A small, close-knit team with an open, down-to-earth and friendly atmosphere
• Market-competitive salary and solid secondary employment conditions
• Staff discount and a clothing budget for Rino&Pelle collections
• Support for personal and professional development

Why work at Rino&Pelle?

Rino&Pelle is where fashion, creativity and a no-nonsense mindset come together.

Our home base is in Venlo, where craftsmanship and stylish creativity merge. Since 1987, we have been proud to create luxurious yet accessible collections. From our headquarters in Venlo, we design two women’s collections each year (AW and SS). These collections are sold worldwide: from major retailers in the Netherlands and Germany to international agents (B2B). Additionally, we sell directly to consumers through our multi-country B2C webshop.

We believe in an honest, direct and human approach. You’ll find plenty of freedom, ownership and the opportunity to bring your own ideas to life.

Apply now


Send your CV and motivation letter to silke@rino-pelle.com or call 077 – 472 33 83.

We look forward to your application!

*Acquisition in response to this vacancy is not appreciated.