Your role
As a Medior Performance Marketeer Fashion B2C at Rino&Pelle, you will join a dynamic and creative marketing team. You will take on a broad and varied role and share responsibility for the B2C performance of our digital channels. Your focus will be on continuously optimising the full customer journey, from the very first click to repeat purchase. You are driven by audience insights and data analysis is part of your daily routine..
Your main responsibilities include the following:
Webshop and tools
• Managing and monitoring our Shopify webshop, including stock management.
• Implementing technical updates in the backend.
• Monitoring and optimising CRO, including setting up and analysing A/B tests.
Email and automation (Klaviyo)
• Tracking and analysing performance results.
• Creating and optimising automated flows.
• Building and refining customer segments.
• Developing data driven campaigns through email and SMS.
• Working with our Email Marketeer on new campaigns.
Loyalty and retention
• Managing our loyalty programme, including strategy, implementation and optimisation.
Marketing and channels
• Driving performance marketing across channels such as email, SMS, META, Google Ads and organic socials.
• Contributing proactively to improvement projects and optimisations.
• Working closely with our marketing agency on META and Google Ads.
• Supporting the development and implementation of our marketplace strategy.
Who you are
We are looking for someone who is proactive, analytical and results oriented. You bring fresh ideas, take initiative and communicate with ease. You enjoy responsibility, thrive on turning data into insights and perform best in an environment where not everything is fixed in advance. Your main goal is to deliver strong results.
Your profile
• You have at least five years of B2C performance marketing experience.
• Experience with Shopify is an advantage.
• You understand how technology, data and marketing work together.
• You are skilled in at least two tools such as Google Analytics, META Business Suite, Google Ads, Yotpo, Shopify or PowerBI.
• You are hands on, independent and structured.
• You feel comfortable in a dynamic environment.
• You communicate effectively with both internal teams and external partners.
• Experience or affinity with fashion is a plus.
• Knowledge of SEO including technical, on page and link building is an advantage.
What we offer
• A challenging and varied marketing role within a growing fashion brand.
• Plenty of space for initiative and entrepreneurship.
• An energetic team with an open and friendly atmosphere.
• A competitive salary and attractive secondary benefits.
• Staff discount and a clothing budget for our collections.
• Support for your personal development.
